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The Concept

Building on our experience during the Yalla Fuwwah! event on August 15, 2025 (part of the Cross-Craft Project), we want to further engage local craftspeople and experiment with co-design. Before Yalla Fuwwah! we discovered that local kilim makers, while being very skilled in the art of carpet weaving, lack visual identity, and source their designs freely from the Internet. There is little in terms of local traditional pattern. In August 2025 we thought of proposing three different designs based on the rich heritage of the city and asked local craftsman Mahmoud Sa'ad 'Abed to execute them, negotiating with him the overall look of the carpet and the size. The three kilims were exhibited in the Rabaa al-Khattabiyah historic building and at the Cairo Design Week (Heliopolis), along with an illustration of the motives and the design process.


We want to create stronger bonds between the craft and the heritage. For this reason, we are bringing 25 talented designers from all over Egypt - selected for their creative portfolios and passion for heritage - directly to Fuwwah. Through guided visits, workshops, and guided co-design activities, we aim to transfer skills between designers and weavers and enhance the visibility of the city and its craftspeople. 

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